AEPL entrusted us with the mission to boost its online presence and lead generation. The primary goals were clear: elevate social media visibility, initiate a comprehensive branding transformation starting with the website, and generate valuable leads for the Group and its subsidiaries, such as Solar Energy, Gas Engine Distributor Pvt Ltd., A-Charge Pvt Ltd., and Grit Pvt Ltd.
Starting with a modest social media presence, our challenge was to increase visibility, enhance brand recognition, and build a substantial following. Simultaneously, we navigated the brand through a comprehensive transformation journey, transitioning from traditional to a modern, digital-centric approach, ensuring consistency across all digital touchpoints.
At the core of our strategy were effective social media campaigns, requiring a deep understanding of AEPL’s industry and target audience. The challenge was to create engaging content that not only increased followers but also translated into valuable leads.
The integrated approach of website development, branding, and dynamic social media campaigns surpassed AEPL’s objectives, transforming limited visibility into a robust online presence and generating increased leads. The success is a testament to our collaborative efforts.